Fabio de Frel’ FIlm Installation: be right back (brb).
Why are we all feeling so overwhelmed? What does it mean to search for ourselves in the digital age? How are our screens affecting our self-image? After returning from a big trip with more questions than answers, director Fabio de Frel took an interest in how we give our identities shape in these technological times. As we scroll, seeking constant gratification and distraction, are we getting any closer to who we really are? In his debut film installation ‘be right back (brb)’, Fabio explores the impact of our online behaviour on our sense of self. With a focus on the younger generation’s lived experience, the project delves into the search for identity in a world where we put our lives on display.
How can young people today develop their mental health positively if a major part of their time is spent on smartphones and social media? Where young people used to embark on introspective journeys of self-understanding, Gen Z are being constantly distracted by a digital hyperreality driven by hedonism, self-obsession and materialism. Fabio de Frel doesn’t want to express judgement or provide answers, the immersive exhibition ‘be right back (brb’) is all about inspiring you to ask the right questions.
The title ‘be bight back (brb)’ has a double connotation—an abbreviation of the shorthand ‘brb’ refers to you being temporarily away from an online conversation, and returning back to reality. But above all the title speaks to the detour social media and smartphones can provide in the search for your identity—digital distractions from finding the way back to yourself.
How can young people today develop their mental health positively if a major part of their time is spent on smartphones and social media? Where young people used to embark on introspective journeys of self-understanding, Gen Z are being constantly distracted by a digital hyperreality driven by hedonism, self-obsession and materialism. Fabio de Frel doesn’t want to express judgement or provide answers, the immersive exhibition ‘be right back (brb’) is all about inspiring you to ask the right questions.
The title ‘be bight back (brb)’ has a double connotation—an abbreviation of the shorthand ‘brb’ refers to you being temporarily away from an online conversation, and returning back to reality. But above all the title speaks to the detour social media and smartphones can provide in the search for your identity—digital distractions from finding the way back to yourself.
Stills from ‘be right back (brb)’.
The cross-disciplinary film project presents nine short films with an accompanying soundscape, directed and produced by Fabio de Frel & Julio Martin. Driven by in-depth research, each scene shows a way in which our attention and copy mechanisms have shifted, in a poetic and comedic light. How do our smartphones fuel our avoidance of self-awareness, boredom or pressure? Does social media nurture self-glorification, the need for external validation and escapism?
Inviting you to leave your phone at the door, ‘be right back (brb)’ is an offline experience to connect you to the moment and invite self-reflection—without the opportunity to scroll onto the next situation or seek immediate distraction. As you move through the space, the director of your own experience, Fabio de Frel encourages you to ask yourself the questions only you can answer.
Inviting you to leave your phone at the door, ‘be right back (brb)’ is an offline experience to connect you to the moment and invite self-reflection—without the opportunity to scroll onto the next situation or seek immediate distraction. As you move through the space, the director of your own experience, Fabio de Frel encourages you to ask yourself the questions only you can answer.





Film Installation visuals from ‘be right back (brb)’.
DIRECTED AND WRITTEN
Fabio de FrelCINEMATOGRAPHY
Uri BarcelonaSTYLING
Oriol RobertoHAIR & MAKE UP
Catalina SartorSTEADICAM
Sacha NaceriPRODUCTION
ArtillerieEXECUTIVE PRODUCER
Philippe Avendaño VeraPRODUCER
Eva SchaafPRODUCER
Fabio de FrelLOCATIONS
Eva SchaafCASTING
Marta Martin(at) Uno Models & Daniel Estepa
MUSIC & SOUNDDESIGN
Fabio de Frel & Julio MartinSTYLING ASSISTANT
Aina MarcóFOCUSPULLER
Alicia Galiña VeraCAMERA ASSISTANT
Augustin BurguenoRUNNER CAST
Jesus QuintanaCOLOR GRADING
Erik (at) De GrotCREATIVE CONSULTANT
Daniël SumarnaVISUAL IDENTITY & POSTER DESIGN
Christian CorvalanFUNDED
AFK Amsterdam, Stimuleringsfonds Nederland, Amarte fonds, Mondriaan fonds, Melkweg Expo & Artillerie.Artillerie creates distinctive visual work. In dialogue with culture, community and our city of Amsterdam, our talented directors make commercial and fiction work that reaches globally.
ALL PROJECTS︎︎︎
Get LooseGAP
Keep UpLack of Guidance & Diadora
SS24Calvin Klein
Voices of GalaxySamsung
Fall 24Obey
'Spa' Cashmere Loves WaterExtreme Cashmere
Shirt Behind the ShirtUnder Armour
CuraçaoAce&Tate
Young MarcoDekmantel '23
ClipseGREATEST
FILA+Fantastic Man
Pop Trading CompanyPaul Smith
BudDekmantel '22
TimexPop Trading Company
Blokke GepiktMula B
Zero GuidanceLack of Guidance
TenHet Nationale Ballet
Emberton 2Patta & Marshall
Season IIPop Training Company & Adidas
Ik Kijk Soms Naar JouMula B
Keep Your Family ClosePatta & New Balance
eZestyLaPierre
MonclerFantastic man
Alleen in de PauzeTyphoon
Come As You AreKomono
TerrexPop Trading Company & Adidas
Holiday 22Polaroid
BurberryPop Trading Company
Lack of Guidance for KappaRed Star FC
Reveal S5 A5VanMoof
You're Made For Bigger ThingsCitrix
Pop Training CompanyPop Trading Company
NoirYseult
ConventionsPorsche
Now+Polaroid
VéritéOko Ebombo & Cinnaman
'Leisure' FW 18Lack of Guidance
WoeiLack of Guidance
Bennie BepleurdRuyzdael
Who Will You Be NextHugo Boss & High Snobiety
Verano DazeASICS
The Street Are WatchingNike
Bonne SuitsBonne Amsterdam
BACKYazan Rabee
Nos PaisGilleam Trapenberg
be right back (brb)Fabio de Frel






