Folkert Verdoorn – Mula B – Blokke Gepikt

GAP’s Get Loose campaign showcases a dynamic mix of films, photography, social content, and behind-the-scenes moments.

^CLIENT

GAP

^{DIRECTOR/CHOREOGRAPHER}

Sergio Reis

^PHOTOGRAPHER

Dan Martensen

^{GAP CMO}

Fabiola Torres

^{GAP CREATIVE DIRECTOR}

Calvin George Leung

^{GAP HEAD OF MARKETING}

Erika Everett

^AGENCY

Invisible Dynamics

^PRODUCTION

Invisible Productions

^{NETHERLANDS PRODUCTION}

Artillerie

^{NETHERLANDS EXECUTIVE PRODUCER}

Philippe Avendaño Vera

^{NETHERLANDS PRODUCER}

Daimy Loupatty

The Making Of: Get Loose.

Lead dancer Troye Sivan joins the vibrant energy of CDK Company, with choreography and direction by Sergio Reis and music by Thundercat. Go behind the scenes of the “Get Loose” campaign and meet the faces, movements, and energy that powered it.

Behind the Campaign: With Choreographer Sergio Reis.

“Get Loose” was more than a campaign — it was a creative reunion. Choreographer Sergio Reis brought his signature style and connection to the cast, having worked closely with Troye Sivan and CDK Company before.

Socials: From rehearsal to the release.

From studio rehearsals to shoot day, and every candid moment in between — the social content followed the pulse of the campaign. Troye Sivan and dancer Lebe Cobbaut lead the charge, powered by the choreography of Sergio Reis and the spirit of CDK Company.

GAP’s Get Loose: Campaign Stills.

^TALENT

Troye Sivan

^{DANCE COLLECTIVE}

CDK Company

Get Loose: The Lookbook.

Featuring the dancers of CDK Company and global icon Troye Sivan, this lookbook shows GAP’s latest denim collection in motion. Shot for freedom and fluidity, each frame captures the spirit of the campaign: dance as expression, style as attitude.

GAP’s Get Loose: Campaign Visual.

^TALENT

Troye Sivan

GAP’s Get Loose campaign showcases a dynamic mix of films, photography, social content, and behind-the-scenes moments.

^CLIENT

^{DIRECTOR/CHOREOGRAPHER}

^PHOTOGRAPHER

^{GAP CMO}

^{GAP CREATIVE DIRECTOR}

^{GAP HEAD OF MARKETING}

^AGENCY

^PRODUCTION

^{NETHERLANDS PRODUCTION}

^{NETHERLANDS EXECUTIVE PRODUCER}

^{NETHERLANDS PRODUCER}

The Making Of: Get Loose.

Behind the Campaign: With Choreographer Sergio Reis.

Socials: From rehearsal to the release.

GAP’s Get Loose: Campaign Stills.

^TALENT

^{DANCE COLLECTIVE}

Get Loose: The Lookbook.

GAP’s Get Loose: Campaign Visual.

^TALENT

Artillerie creates distinctive visual work. In dialogue with culture, community and our city of Amsterdam, our talented directors make commercial and fiction work that reaches globally.

_{ALL PROJECTS︎︎︎}